Marketers today face immense pressure to scale their ad efforts, but simply widening reach through platforms like Google and Meta often leads to rising costs, limited data access, and shrinking returns. These walled gardens come with serious constraints—crowded ad space, higher CPMs, and reduced targeting precision. That’s where commerce media on the open internet comes in. By tapping into a broader ecosystem beyond traditional search and social, marketers can access more premium inventory, diverse ad formats (like CTV, retail media, and native), and unlock greater performance potential. Criteo’s commerce media platform helps brands scale smarter by connecting with over 725 million daily users across thousands of publishers and retailers, enabling you to reach customers where they actually browse, shop, and engage.
To scale effectively and drive real ROI, you need three key strategies: tap into the open web, leverage first-party commerce data, and automate with AI. Criteo gives you access to unmatched shopping intent data from over 22,000 advertisers, allowing for ultra-precise targeting based on real behavior—not just interests. Their AI-driven platform ensures your campaigns are constantly optimized through real-time bidding and dynamic creative. With Criteo, you get a unified, transparent solution for cross-channel campaigns powered by deep commerce insights. Just ask Biano, a Czech home furnishings marketplace that saw a 50% jump in sales and halved their cost of sales using Criteo’s AI tools. Bottom line: scaling ad reach is necessary—but with Criteo, it also becomes profitable.