Marketers are under huge pressure to amplify ad efforts, but merely expanding reach across platforms such as Google and Meta typically results in escalating costs, restricted data availability, and diminishing returns. These walled gardens have significant limitations—denser ad inventory, increasing CPM, and less precise targeting. That is where commerce media on the open web enters the picture. By reaching into a wider universe outside of search and social, brands are able to access more high-quality inventory, varied ad formats (such as CTV, retail media, and native), and open up more performance potential. Criteo’s commerce media platform enables brands to grow smarter by reaching more than 725 million daily users across thousands of publishers and retailers, allowing you to reach consumers where they really browse, buy, and interact.
To scale and create real ROI, you require three fundamental strategies: tap into the open web, use first-party commerce data, and automate with AI. Criteo provides access to unrivaled shopping intent data from more than 22,000 advertisers, enabling ultra-accurate targeting on the basis of actual behavior—not interest. Their AI-powered platform optimizes your campaigns in real-time through bidding and dynamic creative. With Criteo, you have one transparent, consolidated solution for cross-channel campaigns fueled by powerful commerce insights. Ask Biano, a Czech online home furnishings platform that increased sales by 50% and reduced their cost of sales in half using Criteo’s AI solutions. Bottom line: ad reach must scale—but with Criteo, it can also be profitable.